About KUDEN

BRAND CONCEPT


We are the brand that to remain the Japanese kimono culture

and make the job for artisans of both Western and Japanese dressmaking,

we make more opportunity that people in the world and young age touch the kimono culture

by Next Kimono【Samurai Mode Series】3-piece kimono style without special technique to wear.


KUDEN is from Japanese "口伝" means "tell to someone by mouth, teach and instruct".

We named our brand "KUDEN" from the tradition that artisans have told their technique to successor by mouth

and with our wish "Things that make you feel like telling to someone important for you.”


・Short cycle of new collection to follow the trend fashion and disposal design

・Produce on large scale to make the profits and make amount of waste to prevent to come down in price and brand value

・Put too heavy burdens to factory and environment


KUDEN's mission statement shall be the following:

1. Social Design - Next Kimono -

#ClothesForPeopleLovedKimono


To remain the Japanese kimono culture and make the job for artisans of both Western and Japanese dressmaking, we make more opportunity that people in the world and young age touch the kimono culture by Next Kimono【Samurai Mode Series】3-piece kimono style without special technique to wear.


2. Loved Over 10 years  

#DesignLovedOver10years


We don’t like the short cycle of new collection to follow the trend fashion and disposal design.

Abolition the seasonal collection that almost other fashion brand do, we release the product only when we can make the design loved over 10 years.


3. Transparency & Ethical 

#FashionAtTheExpense
OfOthersIsAReallyCool?


We thoroughly commit to publish the cost for our product with transparency to protect working environment of sewing factory.

Also to reduce the mass production, we realize online-Gofukuya, traditional Japanese kimono shop, and make the clothes one by one for each customers as custom order.


4. Sustainability 

#NonDisposalSustainableFashion


We also think that keep using already on market or you have with thanks to environment and producer, not disposal and throw away immediately so we return vintage kimono&haori waited to be waisted to the world market and also reuse to new product.

Designer CEO message

Message from Designer/CEO Takahiro Sato, why he tries to become an ethical brand that considers the working environment.


Samurai Mode PV
"ReAct"

Put the feelings for Social design to make the world that also artisans could be smile by fixing the working environment and “Don’t want people I love to wear the fashion at the expense of others” into the 4 minutes 9 seconds PV.

KUDEN’s approach

We have 2 approach to protect working environment of sewing factory


Social Design

To remain the Japanese kimono culture and make the job for artisans of both Western and Japanese dressmaking, we make more opportunity that people in the world and young age touch the kimono culture by Next Kimono【Samurai Mode Series】3-piece kimono style without special technique to wear.


Transparency & Ethical

We thoroughly commit to publish the cost for our product with transparency to protect working environment of sewing factory. Also to reduce the mass production, we realize online-Gofukuya, traditional Japanese kimono shop, and make the clothes one by one for each customers as custom order.

Company information

Operating company: Gerbera Design inc.

Address : 〒321-2345 1527-1 Kiwadashima, Nikko, Tochigi

Services:Project management and sales as KUDEN , design consulting business

Company president :Takahiro Sato

Samurai Mode Series

Japanese Mode by 3-piece kimono style Samurai Mode Series