Inheriting the design philosophy of Takahiro Sato, who created and launched a new field of fashion named “Japanese mode,” this new stationery line is based on the theme of “Imagination & Creation.“

This is tsuzuru by KUDEN.

This brand line, named after the Japanese word “tsuzuru,” or “to write” in Japanese, was born out of the designer's own passion for stationery.
The designer's own lifestyle of working remotely, living in the countryside of Japan, and sharing fashion with overseas customers in Italy and other countries... This stationery line is based on the refill designs and frameworks created in the process of developing the work and notebook techniques necessary for his own unique lifestyle.

He divides his notetaking into two main categories.

A notebook to freely write down new plans and ideas from a blank, zero-based state and to expand your thinking. A creative tool to free your thinking and generate plans, ideas, and designs.

A notebook for formalizing the ideas you have generated. A tool for efficiently and creatively organizing project management, scheduling, task management, memorandums, notes, records, etc., and for realizing your imagination in the real world.

tsuzuru by KUDEN features new notebooks, refills, and other stationery items born from the designer's own creative thought process.

We also curate made-in-Japan stationery used by designers and excellent made-in-Japan products and bring them to you along with the “stories” of the brands and products.