For each customer, makes only one clothes for them.
Like Japanese old time GOFUKUYA,
But also everyone in the world can enjoy in current daily life…
KUDEN starts new evaluated GOFUKUYA, named “GOFUKUYA3.0”
We can make "right product at the right time" without unnecessary stock because begin to make product after customer order.
Because you customer cooperate with KUDEN, we can realize this ethical approach to big problem "mass production and mass waste" in apparel business world.
Also, because make one by one for each order,
we can realize custom order according to you like.
The definition of KUDEN’s ethical
Directly meaning is moral action or thinking.
KUDEN practice proactively for our “Ethical”, considers deeply to nature and place and life of people support our produce.
GOFUKUYA is like a “order made Japanese clothes shop”. It is said that the origin is in Edo period.
They made Japanese clothes, kimono, one be one from a bolt of fabric. In Edo period, they used only silk but nowadays they use many kinds of fabric.
We set such a old GOFUKUYA as GOFUKUYA1.0.
These days, online shop become very popular all over the world and many people can buy kimono.
We set those online kimono shop as GOFUKUYA2.0.
On the other hand, KUDEN redesign kimono itself for our daily life, it’s not need difficult KITSUKE (how to wear kimono)
Remain the good point for GOFUKUYA, customer can customize kimono by their own preference, but sell suitable product for our daily life like Samurai Mode…
KUDEN names it “GOFUKUYA3.0”.
We can say that it's completely because “Tak redesigns kimono to Samurai Mode series that not need difficult KITSUKE(how to wear kimono).”
Nowadays, as we said before, it’s possible to buy kimono on internet.
Also we can say kimono is getting popular in the world.
If people has interests on kimono buy kimono by online shop…
How they wear kimono by themselves?
It’s difficult to wear kimono, in Japan there is a class for study how to wear kimono.We don't want them to get disappoint if they can’t wear their longing one.
So if they study from friends or video and can wear kimono…
Where they go wearing kimono to?
Where we can go wearing formal kimono is limited. Wedding ceremony, watching a play/stage…it’s few times in a year. If they don’t have opportunity to go somewhere they can go wearing kimono, their kimono sleeps in closet.
But Samurai Mode series designed by Tak is carried on kimono spirits but in addition it’s designed to be not need difficult wearing technique as “Kimono Re-boot”.
For our daily life, use soft fabric to wear anywhere, easy and comfortable to wear , add pockets both front and inner side, sewing by western technique e.t.c.
Because Samurai Mode series doesn’t need difficult wearing technique, GOFUKUYA3.0 can offer “ customer can go wearing today-kimono that customize for own preference” to people in the world.
First, people experience goodness of kimono through Samurai Mode series, next we want them to be able to wear kimono…and finally make more works to sewing kimono.
This is our ethical hope for GOFUKUYA3.0.
KUDEN doesn’t like disposal design and fashion. Like kimono, we like the design loved over 10 years.
We aim for design loved over 10 years = long life design, not a short cycle fashion followed the trend.
Kimono is the symbol of long life design for us. Beauty of silhouette by combination between fabric and moving. To remain those beauty, KUDEN reboot the design for our life style.