KUDENについて
BRAND CONCEPT
We are the brand that to remain the Japanese kimono culture
and make the job for artisans of both Western and Japanese dressmaking,
we make more opportunity that people in the world and young age touch the kimono culture
by Next Kimono【Samurai Mode Series】3-piece kimono style without special technique to wear.
KUDEN is from Japanese "口伝" means "tell to someone by mouth, teach and instruct".
We named our brand "KUDEN" from the tradition that artisans have told their technique to successor by mouth
and with our wish "Things that make you feel like telling to someone important for you.”
For my son with moderate mental retardation and autism now living apart,
make the place where I work with him in the future.
This is the reason why I start KUDEN.
I designed Samurai Mode Series inspired by kmy mother's kimono that she left.
I wanted to wear that kimono but I couldn't because I don't have skill to wear.
Also I realize that climates are changed and we living in modern life is too busy days because of bringing up a child and caregiving to wear kimono as daily wear.
But I hope to wear so changed my mind to “ Can I make the kimono style clothes that we can enjoy in daily life ? ” and began to study a pattern and sewing. This is the beginning.
Now Samurai Mode Series is loved as the first clothes for having interests on traditional kimono by young people and people in the world who love kimono and Japanese culture.
My aim/goal is to have the sewing factory for both Western and Japanese sewing technique in Nikko and realize employment for people with disabilities.
・Short cycle of new collection to follow the trend fashion and disposal design
・Produce on large scale to make the profits and make amount of waste to prevent to come down in price and brand value
・Put too heavy burdens to factory and environment
KUDEN's mission statement shall be the following:
1. Social Design - Next Kimono -
#ClothesForPeopleLovedKimono
To remain the Japanese kimono culture and make the job for artisans of both Western and Japanese dressmaking, we make more opportunity that people in the world and young age touch the kimono culture by Next Kimono【Samurai Mode Series】3-piece kimono style without special technique to wear.
2. Loved Over 10 years
#DesignLovedOver10years
We don’t like the short cycle of new collection to follow the trend fashion and disposal design.
Abolition the seasonal collection that almost other fashion brand do, we release the product only when we can make the design loved over 10 years.
3. Transparency & Ethical
#FashionAtTheExpense
OfOthersIsAReallyCool?
We thoroughly commit to publish the cost for our product with transparency to protect working environment of sewing factory.
Also to reduce the mass production, we realize online-Gofukuya, traditional Japanese kimono shop, and make the clothes one by one for each customers as custom order.
4. Sustainability
#NonDisposalSustainableFashion
We also think that keep using already on market or you have with thanks to environment and producer, not disposal and throw away immediately so we return vintage kimono&haori waited to be waisted to the world market and also reuse to new product.
Designer CEO message
Message from Designer/CEO Takahiro Sato, why he tries to become an ethical brand that considers the working environment.
KUDENコンシェルジュのご案内
Ambassador & Team member
Marron team
Sewing Artisan
Shinji
Director
Samurai Mode PV
"ReAct"
Put the feelings for Social design to make the world that also artisans could be smile by fixing the working environment and “Don’t want people I love to wear the fashion at the expense of others” into the 4 minutes 9 seconds PV.
KUDEN’s approach
We have 2 approach to protect working environment of sewing factory
Social Design
To remain the Japanese kimono culture and make the job for artisans of both Western and Japanese dressmaking, we make more opportunity that people in the world and young age touch the kimono culture by Next Kimono【Samurai Mode Series】3-piece kimono style without special technique to wear.
Transparency & Ethical
We thoroughly commit to publish the cost for our product with transparency to protect working environment of sewing factory. Also to reduce the mass production, we realize online-Gofukuya, traditional Japanese kimono shop, and make the clothes one by one for each customers as custom order.
Company information
Operating company： Gerbera Design inc.
Address : 〒321-2345 1527-1 Kiwadashima, Nikko, Tochigi
Services：Project management and sales as KUDEN , design consulting business
Company president ：Takahiro Sato