GOFUKUYA3.0/ Next Kimono Samurai Mode Jacket from KUDEN by TAKAHIRO SATO

Social design
-Next Kimono-

ハレの日から日常へ 日本から世界へ

私たちは二つの社会問題をデザインの力で解決する挑戦をしています


※一般にソーシャルデザインとは社会の問題を解決するためのデザインという意味で用いられます

Feature of traditional kimono

Traditional kimono is Long life Design

Long life Design

Kimono is long life design that almost unchanged the shape since 400 years ago in Edo period.

Traditional kimono is 1 Design

1Design

There are many patterns and design for shirts, dress, and other tops but kimono has only one pattern. It be changed their taste by material, textile and colors.

Wasai(和裁) is Japanese dressmaking for kimono

●Feature of Western dressmaking

Based on “person”
- Three-dimensional clothes to fit bod
- Making pattern paper and cut the fabric by parts
- Don’t have an assumption that return clothes to fabric

●Feature of Japanese dressmaking

Based on “kimono-making”
-Decides length of fabric according to person wearing
-No pattern paper. Just cut one long fabric for linearly
Feature of Japanese dressmaking

But,Japanese traditional kimono culture & The special technique for kimono making but now being lost.

- Even in Japan, it’s difficult to live wearing kimono. The demands of kimono decrease and market goes down.
- Wasai, technique to use long time is now disappearing because of decrease kimono demands
- Aging of artisan and lack of successors become seriously issue. If it goes on, anyone can’t produce kimono.

Why kimono is not wore in Japan anymore?

Kimono becomes too expensiveluxury one

・In the late 1970, Japanese wore foreign style clothes and this style were getting generally rapidly.This made decrease the demand of kimono. The kimono business world developed the high value-added products like HAREGI, only wear in special day like wedding and ceremony, because they had to recover losses of kimono sales.So kimono becomes expensive luxury clothes to wear in everyday life.

・Only kimono tailor has a skill to make kimono because it made by traditional Japanese tailor skill called “Wasai”.
But the number of kimono tailor is decreasing because of aging and lack of successors so it has a scarcity value.

・The fabric of traditional kimono is now limited production and it makes kimono expensive.

Even almost Japanese don’t have technique to wear kimono by themselves

・If we wear traditional kimono only by ourselves, we need special ability and tool. It’s more and more difficult than wearing usual clothes so we have to study how to wear.

・If we can’t wear by ourselves, we have to go to school/workshop for that or went to the beauty salon to have them put kimono on.

No place to wear to in everyday life

・Kimono becomes established as a special dress for ceremony or anniversary day.

・Life style and climate in present-day doesn’t agree with traditional kimono.

Change the clothing lifestyle of Japanese consumer

Why kimono is not wore in Japan anymore?

Next kimono platform
Next kimono platform







・和裁の技術を使わず洋裁を採用することで、今ある縫製工場で生産を可能にした

Realize a price as everyday wear

・By adapting western dressmaking not Japanese one, it makes possible to sew them by many factory had no Japanese dressmaking technique.

In order for anyone to wear, resign not to need  technique to wear

・Redesign to wear as same as regular clothes people wear in daily life

Change the taste to your lifestyle,   wear in various occasion

・Comfortable to wear by fabric and breathable design, make functions like pockets, it’s suitable to busy daily life.

・by redesign traditional kimono to 3 piece , they have versatility and people can take just 1 item in lifestyle.

・Everyone can enjoy it with their usual outfit as own style.

kimonoの文化を守るためのロードマップ

まずは世界中のkimonoに興味がある人に、入門編として着付けが入らないNext kimonoを着てもらい、Kimonoを愛する人を増やします。
その後にトラディショナルkimonoについて深く知ってもらうことが、kimonoの文化を守ることにつながると考えます。

今あるkimonoを大切にするサスティナブルな取り組みとしてhaoru by KUDENというもう一つのラインがあります。 最終的にはトラディショナルなkimonoも扱っていきたいと考えています。




Improve working environment of sewing factory Why KUDEN commit to that problem?
By short cycle of collection for brand,  sewing factory are made to work in unreasonable short delivery time and unfair low wage.

・Disposal design for trend, sewing factory needs to sew clothes from scratch every time in short delivery time and low wage. Obviously it’s a hard work for them.

・The brand set price assumed on sale and small profits and quick returns due to them. It makes unfair low wage for sewing factory.

Financial situation at factory has worsened, must work in inferior working environment,  there are never-casing bankrupt.

Terrible incidents caused by poor working conditions have occurred around the world, including the collapse of the Dhaka building in Rana Plaza.

Redesign as Next Kimono to improve
efficiency of production and finance
Design new platform  “Next kimono”  never go out of style that sewing factory can continue to sew same pattern.

Why continuing to sew same pattern connect with alleviation a burden of sewing factory?By continuing to sew same pattern connect, sewing factory can accumulate the technique and increase their skills. It means they become able to make in better quality and short time. So the more sewing the more work efficiency, alleviate a burden.

Keep 40~50% cost rate and publish costs of all our product by original chart and graph for easy to understand  customers.

Keep 40~50% cost rate and publish costs of all our product by original chart and graph for easy to understand customers.

(→Transparency&Ethical)

Next Kimono

縫製工場を守るための もう一つのアプローチ

Transparency & Ethical

Detail more



With Next Kimono as an opportunity, I would like to pass on traditional kimono and Japanese dressmaking techniques in the future

With Next Kimono as an opportunity, I would like to pass on traditional kimono and Japanese dressmaking techniques in the future

Roadmap for solution
by Social design “Next Kimono”
Designer CEO messege/ Next Kimono Samurai Mode Jacket from KUDEN by TAKAHIRO SATO

About KUDEN