KUDEN is the fashion brand to making better working environment by our social design and transparency.

We put our thoughts to social design, making the environment that both producer and customer become happy, on this video. This title “ReAct” means “an attitude that face up to a lot of kinds of difference, accident and unfair on our life.”

We also “act” for someone else and any stuff on daily life by unselfish reason. Dancer Mr.Kambara shows our concept by his “act” .

The reason I start KUDEN is to make a place that my son with disabilities and children has individuality like him can work and earn in smile.

I have experienced going bankrupt my company before. For that time, I made my own company to cares for my parents had cancer but destroyed my health by overwork and finally closed my business, got separated from my beloved family and couldn't t avoid dismissing employees. After this hard time, I decided to rise again for my son and here KUDEN is.

In this video, I want to express the attitude that face up for someone important in conflicts.

The dance from Mr.Kambara is very powerful but also supple, each moving portrays the subtleties of emotion, it’ s a just conflicts. Especially the scene that Mr.Kambara slaps water expresses my path, from past I struggled in hard time to now face a challenge with courage as a convincing message instead of words.

Just before this shooting, our partner sewing factory Marron went bankrupt because of because of the effect of cost reduction for subcontracting company etc. I told this sad fact to Mr.Kambara and Mr.Arai so we all did this videoshooting with very special thoughts.

I'm sure this video move your heart by attitude that stand up to conflict for someone important.

If you enjoy and it can move your emotion, we couldn't be happier.