【 凛rin life 】 Vol.027

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┃K┃U┃D┃E┃N┃【 凛rin life 】
Vol.027
/ Issued on 28th July , 2023 /

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■Index
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… 1. News
… 2. Catch up
… 3.Media & Serials and introduction of mail magazine serial-contents
… 4.Q&A
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■ 1. News

★from「KUDEN by TAKAHIRO SATO」★

#Clothes for people who love kimonos #Japanese Modestyle

KUDEN by TAKAHIRO SATO is a brand created to get people interested in traditional kimono with a modern kimono style that does not need special dressmaking.

The second！
●[Ships immediately! 5% off for INSTOCK!]
We are pleased to offer a 5% off coupon that can be used by those who promise to write a review before purchasing a product.

The items are INSTOCK items.
INSTOCK items are items that are in stock and ready to ship in 3 business days. Normally, the products are sold at a fixed price, but as a reward for writing a review, we are offering a limited time discount coupon to help you save money and wear KUDEN clothes as soon as possible.

Using the coupon is easy.
Just take note of the coupon code on the special page below and purchase the INSTOCK product of your choice. Enter the coupon code at the time of purchase and the 5% discount will be applied.
By using this coupon code, you agree to the review campaign and promise to submit a review of the product via the review submission email sent by KUDEN after you receive the product.

We look forward to your wonderful reviews.

●Special Page
https://ku-den.jp/ja/blogs/store-event/review-promotion

■ 2. Catch up

Hello everyone, it's Designer Tak, Takahiro Sato.
This week I introduce for the first time KUDEN's new symbol "KUDEN itoguchi (口伝糸口)," which will start with the Kimono gowns that are now in production.
Stitch by stitch, artisans will sew the KUDEN logo mark (or the meaning of the character for mouth in KUDEN) on the back of Kimono gowns into KUDEN clothing from now on.

It is a kind of "Shitsuke-thread" and can be removed at the customer's discretion. (Therefore, it is not sewn in tightly like stitches.)

“Shitsuke-thread" is a thread that is sewn to hold seams and folds temporarily in place, and new kimonos are purchased with shitsuke-thread attached to prevent them from losing their shape. Usually, the shitsuke-thread is removed before the kimono is worn, which proves that the kimono has not been worn by anyone.


KUDEN itoguchi

The thought behind the word "itoguchi".

In Japanese, the word "itoguchi" means "something that triggers the development of things."


KUDEN is committed to preserving Japanese and Western sewing techniques for future generations, to introduce kimono and traditional Japanese culture overseas through the power of design, and to employ people with disabilities, such as my son, to play a role in society. We hope that KUDEN can be a “itoguchi = trigger" for the next step.

KUDEN itoguchi is a modern-day "back guardian(背守り)".

A back guardian is an amulet that was sewn onto the back of a child's kimono in the olden days. When making a kimono, the left and right sides of the body are sewn together, creating a seam called a "back seam" along the spine. People in the olden days believed that "eyes" had the power to ward off evil, and that the "seam" of the backstitching also had the power to prevent evil from creeping up from behind. For this reason, it was customary for parents to sew patterns on the back of their kimono with thread, with the hope that the kimono would protect their children.

In today's hectic world of various events, we make our products as "modern back guardian" in the hope that they will protect our customers as much as possible.

Sewing factories are going out of business rapidly, and if this situation continues, Japan's advanced sewing technology will be lost.
For this reason, KUDEN will continue to insist on Japanese-made designs, sewing, and fabrics. KUDEN will do its best to be a link to the next step, so that the kimono culture and Japan's advanced sewing technology can be preserved for future generations.


Thanks again for reading. See you next week.

Tak

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・Edited/Published by：KUDEN by TAKAHIRO SATO（Gerbera Design Inc.）

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All copyrights to the contents of "KUDEN凛rinlife" belong to the editor/publisher.Please refrain from reprinting, forwarding, or re-editing most or all of the contents of this e-mail magazine without permission.Quotations on personal blogs and social networking services for non-commercial purposes are acceptable as long as the source is clearly stated.
© 2023 KUDEN by TAKAHIRO SATO /Gerbera Design Inc,

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┃K┃U┃D┃E┃N┃【 凛rin life 】
Vol.027
━━━━━━━━━━━━━━━━━━━━━
/ Issued on 28th July, 2023 /