& Ethical

The definition of KUDEN’s ethical

Directly meaning is moral action or thinking.
KUDEN practice proactively for our “Ethical”, considers deeply to nature and place and life of people support our produce.

Already “Ethical” is expanded in the world, as social problem but their actual situation is thread and thrum in fact. Even the fast fashion brands, lead a mass-products and mass-disposal till now, say “We go to Ethical” for business, even if it’s a actually not ethical enough. It has a big self-contradiction.

About ethical, there are a lot of the way to think and approach so we can say also there is no exact answer like “this is the ethical.” So we must continue to lean, think what is the ethical and practice.

We hold up the Ethical considering nature and work environment.
Instead of you customers, we study if the fabric and sewing is good for nature and working people etc., provide products with those information.
Those are our job and mission.

We promise we share the information with transparency as much as you customer can make a judgement by yourself.

We thoroughly commit to publish the cost for our product with transparency to protect working environment of sewing factory.


Recently, sewing factory is forced for unfair low wage because of pricing assumed on sale, small profits and quick returns due to brand.
Under the influence of this, financial situation at factory has worsened, must work in inferior woking environment, there are never-casing bankrupt.

・There are tragic accident caused by rough working environment in all over the world, include at Lana Plaza, sewing factory, in Bangladesh.

issue-1  answer

・Keep 40~50% cost rate and publish costs of all our product and defray fair wage to sewing factory.
・publish the cost with transparency , how/what for/to who spend the cost customer pays.

Approach to Transparency & Ethical

1.Price sheet

We make original figure to understand how/what for/to who spend the cost customer pays from produce to deliver.

2.Ethical chart

Includes consideration for working environment, ethical chart shows ethical rate based on our original method and value by 6 point if the product realize ethical.

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One of our answer for reduce mass-disposal finally reachesto make clothes one by one for you as custom order t’s Japanese traditional “GOFUKUYA”

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Social design
-Next Kimono platform-

Another approach to protect working environment of sewing factory